Oh god I know what you mean. They're not cheap by any means. We got ours as a cheaper alternative to an air conditioner for heating my daughter's room in winter and wanted something that had safety cut off, smart heat regulations , remote timer control via the app, and no blades or anything she could stick anything into ... And portable. From that aspect I've been really impressed by the unit. It's a lot of money for a fan.. but it really does perform and great for a kid's room.